I believe the job of the photographer is that of the documenter and of an artist. I love the concept of candid photography. People behave naturally when they are not expecting to be captured on film, and true emotion is more readily available.
So as a photographer my goal is to meet the specific needs of the client while maintaining personal artistic integrity. The final product should contain a sense of artistry and craftsmanship; using the latest technologies, proven techniques and a sense of reverence for past generations of photographers.